G-SHOCK, the watch that brought the new concept of toughness to the timepiece.

It began with a reckless challenge to the conventional wisdom of the day, a developer's belief that it was possible to construct a watch that wouldn't break, even if dropped, Project Team Tough was formed to build it in 1981.The team created over 200 prototypes one after another over a period of about two years.

They finally arrived at a shock-resistant structure. This marked the birth of a technology that is tough to the core.

Find out more: https://gshock.casio.com/sg/